It’s getting harder and harder to thrive in the current economic conditions
It may seem to be a well worn excuse but the reality is it has become more difficult to attract and retain good quality customers, regardless of what industry you are in. Consumer confidence is down and that has had a knock on effect in just about every area of business, unless of course you are working in insolvency or the mining sector! One of the main reasons it is becoming more and more difficult to tread water is that many businesses are competing head to head for new business and are advertising themselves in the same way, creating nothing but clutter and confusion. Small business marketing has historically been very good at adding to this clutter as business owners are generally not marketing specialists, they just look at the competition and copy what they are doing. Unfortunately they fail to realise that’s exactly what the competition did as well and all it does is create a cycle of ‘same as’ advertising and promotion.
Business is changing fast….are you keeping up?
The pace of business change recently has been massive, with the explosion of new media such as Facebook and Twitter there has been a fundamental shift in the way that people find companies to do business with. We are all aware the most powerful referral you can get is from an existing customer. Well imagine that referral times ten and you are just starting to get the idea of the power of social media referral, the reach is so much greater but no less powerful. To get an idea of just how powerful this is please click here to see a short video that will give you a better idea of how things have changed!
The main buzzwords at the moment are:
Whether you personally are engaging with some of this new media or not, you certainly cannot afford to ignore this area if you are running a business. If you are looking for some inspiration and help to get your business kicking some goals in theses areas then you have come to the right place.
How to reposition your business to stand out from the crowd
Dramatically increase the sales from your website
Implement social media strategies that work
How to create web copy that ranks your website highly in Google
How to leverage database marketing to create instant sales
I hope you take the time to have a good look around the site. Whether you are looking for a business development consultant, a business coach or are even considering how to franchise your business, you’ve come to the right place. At Oxygen Consulting we use time tested business development strategies that can be implemented into any business.
As a Brisbane marketing consulting firm we pride ourselves on our helping businesses in the region develop, however this does not prevent us from working with businesses nationally and even internationally.
We used Steve’s innovative Google approach to successfully run a series of breakfast workshops around Australia for professionals. Our target market loved the innovative technology – some people attended simply because of the wow factor in the marketing approach Steve and his company used for us.
I have always found Steve to be extremely professional and efficient in his dealings with our company. Importantly he does what he says he will do.
We plan to use Steve and Oxygen Consulting for future marketing activities.”–Greg Holman , Director, Personal Insurance Solutions Australia Pty Ltd
I initially signed up with Oxygen Consulting to implement the complete systemisation of the business so that I could either step back from the business or at least choose the amount of time I spent actually working. The process is now in it's seventh month and we are well on course to me semi-retiring in the next five months. The business is now in a completely different place and we have implemented new sales contact and project management systems which means that all the sales people are now following up on every opportunity which has increased our conversion ratio significantly. We are now on course to triple our turnover to over three million dollars next year. The difference in the few short months is incredible, if you want to grow your business I would have no hesitation in recommending Oxygen Consulting." –David Hall, Managing Director, Metro Group Australia
Business Development Consulting is our main service. I actively work with businesses to implement a range of strategies to create new profit. Once the profitability has increased I then work with you to put the systems and procedures in place that allow you, the business owner, to choose the amount of time you spend running the business. Please click here to learn more…
If you are looking to use the services of a marketing consultant but are unsure whether the investment will warrant the fees then I have a proposition for you. I will be happy to create and implement a marketing campaign specifically for your business solely on a results driven basis. If I don’t make you any more profit then you don’t pay me….contact me to find out more.
If you are looking for a business coach in Brisbane then I hope I can convince you that you should be talking to me. Apart from the fact that I have been running my own successful enterprises for over fourteen years now, I have also assisted countless business owners achieve their dream. Business coaching is an incredibly rewarding area to work in and I take pride in the success that I help to create.
If you’ve proven your business works and you think you are ready to take it to an entirely new level, well franchising may be right for you but there is a great deal of preparation required. You should get someone to help with this stage as the complete systemisation and documentation of the franchising format needs to be done right from the outset…find out more here.